A room full of mirrors

Blanket advertising - the idea that a hundred million people receive the same piece of direct mail, the same television advert, the same digital advert - is dead. My children will certainly never understand this concept of mass communication.

Today communication is becoming ever increasingly targeted; its being individualised for every single person […]

So you will no longer be receiving adverts on products and services that you don’t care about, rather you’ll only receive adverts that not only are on the products and services - or in the case of elections, issues - that you care about most, but that have been nuanced in order to reflect the way that you see the world.

[Alexander Nix]
The Power of Big Data and Psychographics

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