Controlling the Frame



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Frame is everything. Always be aware of the subconscious balance of whose frame in which you are operating. Always control the Frame, but resist giving the impression that you are.

Also understand that the balance of frame often shifts. Frame is fluid and will find its own level when a deficit or a surplus of will is applied to change it.

It’s kind of hard for most ‘plugged in’ men to grasp that they can and should exert frame control in order to establish a healthy future relationship.

[...] You will enter her reality or she will enter yours.

'Frame'



In the context of politics or mass-media communication, a frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution. Members of political parties attempt to frame issues in a way that makes a solution favoring their own political leaning appear as the most appropriate course of action for the situation at hand

Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know.

According to Susan T. Fiske and Shelley E. Taylor, human beings are by nature "cognitive misers", meaning they prefer to do as little thinking as possible. Frames provide people a quick and easy way to process information. Hence, people will use the previously mentioned mental filters (a series of which is called a schema) to make sense of incoming messages.


'Framing (social sciences)'


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When faced with opponents who don't share our worldview, Rorty explained, we cannot hope to refute them, but we can concretely elucidate our worldview in the hope that it will make their worldview look untenable.

"There is no answer to a redescription," he pronounced, "save a re-redescription."

[James Ryerson]
'The Quest for Uncertainty: Richard Rorty's pragmatic pilgrimage'


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Going to extremes



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It suffices for an intransigent minority [...] to reach a minutely small level, say three or four percent of the total population, for the entire population to have to submit to their preferences. 

[...] If the people following the minority rule lived in Ghettos, with their separate small economy, then the minority rule would not apply. But, when a population has an even spatial distribution, say the ratio of such a minority in a neighborhood is the same as that in the village, that in the village is the same as in the county, that in the county is the same as that in the state, and that in the state is the same as nationwide, then the (flexible) majority will have to submit to the minority rule.

[...] How do books get banned? Certainly not because they offend the average person - most persons are passive and don’t really care, or don’t care enough to request the banning. 

It looks like, from past episodes, that all it takes is a few (motivated) activists for the banning of some books, or the black-listing of some people.

[...] Let us conjecture that the formation of moral values in society doesn’t come from the evolution of the consensus. No, it is the most intolerant person who imposes virtue on others precisely because of that intolerance. The same can apply to civil rights.

[...] once a moral rule is established, it would suffice to have a small intransigent minority of geographically distributed followers to dictate the norm in society. The sad news [...] is that one person looking at mankind as an aggregate may mistakenly believe that humans are spontaneously becoming more moral, better, more gentle, have better breath, when it applies to only a small proportion of mankind.

[...] The entire growth of society, whether economic or moral, comes from a small number of people.

[...] Society doesn’t evolve by consensus, voting, majority, committees, verbose meeting, academic conferences, and polling; only a few people suffice to disproportionately move the needle. All one needs is an asymmetric rule somewhere. And asymmetry is present in about everything.

[Nassim Taleb]
'The Most Intolerant Wins: The Dictatorship of the Small Minority'


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Withdrawing projections


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When we enter a new situation in life and are confronted by a new person, we bring with us the prejudices of the past and our previous experiences of people.

These prejudices we project upon the new person.

Indeed, getting to know a person is largely a matter of withdrawing projections; of dispelling the smoke-screen of what we imagine he is like and replacing it with the reality of what he is actually like.

[Anthony Storr]
The Observer Magazine (12 July, 1970).



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Levels of meaning


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Exoteric                                 -                      Esoteric


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Those of us living in a Western culture can today best understand a Nhunggabarra story in terms of four levels of meaning […]

A Nhunggabarra person, undergoing the traditional education, would gradually learn more and more meanings. Not everybody would learn them all; how many meanings one learned depended on one’s role.

The four-level model […] meant that all stories could be told freely to the whole community; the four levels and the education process ensured that each person understood the story on the level that fitted their individual level of development.

Children would understand the first level and have their curiosity satisfied, while the older people could reflect on the higher levels of meaning. And everybody, young and old, would enjoy the drama and the excitement of the performance.



First level

The first level is the text itself […] This level answers some of the fundamental questions that little children living in a natural environment probably pestered their parents with: why does the crow have black feathers and white eyes?

Typically, the first level is also exciting and entertaining.




Second level

The second level of meaning concerns the relationships between the people within the community. The second level meaning does not come straight from the story and it was never told explicitly. You had to extract the meaning as part of your education and you had to have some pre-knowledge about the law to be able to do this.

This level therefore remained hidden for non-initiated people.




Third level

The third level concerns the relationship between your own community and the larger environment - that is, the earth and other Aboriginal communities. Again, the third level does not come straight from the story and it is never told explicitly. You have to pull out the meaning yourself and you have to hold some pre-knowledge about the law.




Fourth level

Many, but not all, stories had a fourth level. The fourth level taught spiritual action and psychic skills; it was more doing than talking and listening. The fourth level included practice, ceremonies and experiences, which gave access to the special esoteric knowledge hidden in the story.

The wiringins were the only ones who learned the fourth level of the stories. 

They passed through very striking ceremonies and had experiences which gave them access to a special body of spiritual and esoteric knowledge. They had insight into the minds of their fellows, and by observation they built up a wealth of information about the members of their community, which they could draw upon when needed […] The wiringins were […] ‘men of high degree’.

[Karl-Erik Sveiby & Tex Skuthorpe]
Treading Lightly, p. 42, 45, 48-51, 148

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