Controlling the Frame



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Frame is everything. Always be aware of the subconscious balance of whose frame in which you are operating. Always control the Frame, but resist giving the impression that you are.

Also understand that the balance of frame often shifts. Frame is fluid and will find its own level when a deficit or a surplus of will is applied to change it.

It’s kind of hard for most ‘plugged in’ men to grasp that they can and should exert frame control in order to establish a healthy future relationship.

[...] You will enter her reality or she will enter yours.

'Frame'



In the context of politics or mass-media communication, a frame defines the packaging of an element of rhetoric in such a way as to encourage certain interpretations and to discourage others. For political purposes, framing often presents facts in such a way that implicates a problem that is in need of a solution. Members of political parties attempt to frame issues in a way that makes a solution favoring their own political leaning appear as the most appropriate course of action for the situation at hand

Framing is an integral part of conveying and processing data on a daily basis. Successful framing techniques can be used to reduce the ambiguity of intangible topics by contextualizing the information in such a way that recipients can connect to what they already know.

According to Susan T. Fiske and Shelley E. Taylor, human beings are by nature "cognitive misers", meaning they prefer to do as little thinking as possible. Frames provide people a quick and easy way to process information. Hence, people will use the previously mentioned mental filters (a series of which is called a schema) to make sense of incoming messages.


'Framing (social sciences)'


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When faced with opponents who don't share our worldview, Rorty explained, we cannot hope to refute them, but we can concretely elucidate our worldview in the hope that it will make their worldview look untenable.

"There is no answer to a redescription," he pronounced, "save a re-redescription."

[James Ryerson]
'The Quest for Uncertainty: Richard Rorty's pragmatic pilgrimage'


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