Attractive Assemblages




What we see in human decision makers is a whole body of anecdotes. I tell a story, you tell a story, I like your story so I tell similar stories. On the internet that happens much faster. 

Then those stories form a trope, and it reaches a critical mass and goes through a phase shift and then the trope/assemblage/strange attractor exists independently of the story-teller. People effectively get sucked into it, they can’t escape from it. 

Then they start to filter things, because the assemblage is a cognitive activation pattern. 

[Dave Snowden]
'Naturalising Sense-making w/ Dave Snowden. September 3rd, 2020'