Culture Clash | Experiential expectations

Experiential expectations


One of the chief problems that the gallery faces is one that it may not have had a hand in creating. Most visitors will have preconceptions about art (and in particular ‘modern’ or ‘contemporary’ art) and pre-formed ideas about what they are going to experience within the gallery. Preconceptions - at their root an adaptive device - are often unavoidable, yet when it comes to an art gallery they can severely limit a visitor’s experience.

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Culture Clash | Experiential expectations | What the visitor expects